Wild Boar Meat as a Sustainable Substitute for Pork: A Mixed Methods Approach

Sensory analysis is unusual in sustainability research, although it can offer a neoteric aspect of nature and wild animals’ perception. The study’s objective was to identify consumers’ attitudes towards plant animal products from conventional foods put these findings into broader social context. A blind sensory evaluation with 80 semi-trained assessors used, segmented by gender, age, education, income, place origin, family status, number children, willingness pay. Wild boar (Sus scrofa) chosen as an example overpopulated species occurring the wild, which could be considered partial substitute for pork. Statistical testing evaluations proved that meat not less tasty. Therefore, represent substitute, complementing pork, on consumers are willing spend same amount money. Despite mostly indifferent evaluation, focus group responses showed considerable barriers food. This paper concludes possible educational popularizing procedures presented, including forest pedagogy, eliminating prejudices. mixed-methods approach within quantitative qualitative methodology chosen.